While every campaign is different, there's always one common goal—RESULTS! You want to know the money you're spending isn't wasted. You want to see a fantastic return on your investment. Do you like seeing a return on ad spend? Then this will excite you!
Easy as 1—2—3
- Target: We focus on location-based strategies to reach the right prospects and customers. We pinpoint the target audience geographically and tailor each campaign for maximum impact.
- Analyze: We can target actual human behaviors and locations to develop insights about customers, prospects, and competitors.
- Measure: By linking IP addresses to physical addresses, we can measure the true effectiveness of digital ads with Return on Ad Spend (ROAS) and Return on Investment (ROI).
Case Studies
Carpet Retail
Trackable Revenue—$69,321
The goal was to target new movers in a specific service area. Our new mover audience is updated weekly and expires after 90 days!
Our IP mapping technology matches home addresses to IP addresses, allowing us to send this targeted group a series of video and display ads on the websites the new movers were visiting.
This approach converted the new movers quickly!
Results
Within just two months, the campaign delivered the following results:
- 163 clicks
- 10 conversions
- $69,321 in Revenue
- 352.33% Return on Ad Spend
Automotive Category
WOW! Nearly 3,000% ROAS
We captured people who visited at least two competitors' lots within the last 30 days. This geo-frame tactic pulls device IDs from observations at car lots over the last 30 days.
We pulled devices of anyone seen at any other luxury automotive dealership in Madison and surrounding markets within the last 30 days to build out a Luxury Automotive Intender Audience.
We used this audience to build a digital ad campaign.
Results
Within just three months, the campaign delivered the following results:
- 450 clicks
- 29 conversions
- Over $870,000 in Revenue
- 2,959% Return on Ad Spend
Remodeling Company
IP Targeting Nets 1,107% ROAS
The target audience for this successful campaign was affluent homeowners within a 30-mile radius who lived in their houses for 20 years or more.
The longer cycle for this high-dollar sale will continue to provide revenue as customers move forward with their quoted projects over the upcoming year.
IP Targeting matched devices to physical addresses to serve OTT, Pre-Roll, and Display ads to this specific audience.
Results
Within just three months, the campaign delivered the following results:
- 412 clicks
- 53 conversions
- Over $195,000 in Revenue
- 1,107% Return on Ad Spend
Roofing Company
Canvassing Lands 2,935% ROAS
This company supplied a list of their recent customers, and we compiled a list of neighborhood addresses and sent them a service offer.
Today, canvassing is a digital process! We identify and engage neighbors of recent customers who live on streets that intersect with recent customers' streets.
This efficiently allowed us to serve OTT, Pre-Roll, and Display ads to this targeted audience.
Results
Within just one month, the campaign delivered the following results:
- 272 clicks
- 16 conversions
- Over $220,000 in Revenue
- 2,935% Return on Ad Spend