The Undisputed Leader in Latino Marketing for Madison Businesses...
If You Want to Win Over Madison’s Latino Market, You Need More Than Ads. You Need a Trusted Insider Who Already Has Their Ear.
Hi, I'm Lupita Montoto...
For over 25 years, I’ve helped businesses break into the Latino market and become household names...
But most businesses fail when they try to reach Spanish-speaking customers. They treat it like an afterthought. They translate a generic ad into Spanish and expect results. It doesn’t work.
-
Latinos don’t buy from businesses they don’t trust.
-
They don’t listen to ads... they listen to people they know.
- If you’re not speaking their language... literally and figuratively... you’re invisible.
I’m not just a radio host. I’m the direct link between Madison’s Latino community and the businesses they trust.
If you want to tap into the fastest-growing market in Madison, you need more than an ad... you need a strategy built on trust, credibility, and authentic connection.
Why I'm The Undisputed Leader in Latino Marketing...
My Deep Roots in Madison = Insider Knowledge
I’m part of it.
- Founder of La Movida Radio: the first and only Spanish-language station in South Central Wisconsin.
- Named One of Wisconsin’s 48 Most Powerful Latinos.
- Trusted voice for key political debates and community initiatives.
When local businesses, brands, and even government agencies need to reach the Latino market, they turn to me.
Real Results, Not Empty Promises
Over the years, I’ve helped countless businesses transform their outreach... turning Latino audiences into loyal customers who come back again and again.
Take it from Roger and Nancy Hansen, owners of Little Big Load Laundromat:
“We started with Lupita when they launched their station. We sponsored one ad as a test. By Monday, we saw an immediate increase in business. We’ve been advertising ever since. To this day, we don’t even know what they say in Spanish, but whatever it is... it works!”
That’s the power of trust-based marketing.
When the right messenger delivers your message, sales follow.
Here’s How I Help Your Business Dominate Madison’s Latino Market . . .
Get Instant Access to the Right Audience
Leverage La Movida Radio, community events, and my insider network to get your brand in front of thousands of engaged Latino consumers.
Craft a Message That Builds Trust
I’ll help you create a compelling, culturally relevant campaign that resonates. No generic translations... just real, authentic messaging.
Optimize for Maximum Results
Your campaign isn’t just launched... it’s monitored, optimized, and refined to make sure every marketing dollar turns into real customers.
Meet The Woman Behind The Success... Local Businesses Trust Lupita!
.jpg?width=852&height=823&name=3a41a7ae-680a-4eef-82a1-6a5e98ec5931%20(1).jpg "3a41a7ae-680a-4eef-82a1-6a5e98ec5931 (1)")
.jpg?width=1600&height=1070&name=6e053999-7995-41f9-bf99-115b74a72415%20(1).jpg "6e053999-7995-41f9-bf99-115b74a72415 (1)")
"Madison wouldn’t be the same without La Movida."
"When Madison College needed to reach Latino families, Lupita didn’t just deliver the message... she mobilized the community to help fund the Goodman South Campus. Her influence is unmatched."
— Valentina Ahedo, Dean, Madison College Goodman South Campus