Free Consultation

Co-Founder of La Movida Radio, On-Air Personality, Marketing Consultant

We moved to Wisconsin in 1999 from Veracruz, Mexico. Luis and I started a Spanish weekend radio show at a rural station in Poynette. This weekend radio show has grown into the first, and only, Spanish radio station in southern Wisconsin, La Movida. Today, we broadcast on 1480 AM and 94.5 FM. I am proud to be recognized as the Station of the Year for the large market by the Wisconsin Broadcasters' Association in 2015, 2017, and 2018. We also founded Voz Latina Newspaper, a bi-weekly Spanish publication in 2002. But my greatest joy is being a wife to Luis and mother to our two boys, Luis Angel 21, and Manuel 15. 

I enjoy serving as a philanthropist, a voice, and a leader in the Hispanic Community and work to raise funds for local organizations such as the Catholic Multicultural Center, Safe Communities Coalition, Second Harvest Food Bank, and Madison College, to name a few.

If you are interested in reaching the Hispanic community with information, news, or events you’ve come to the right place!

Request a Meeting—Let's Talk!

Areas of Expertise

  • Hispanic Marketing

  • Event Marketing

  • Cause Marketing

  • Social Media Advertising

  • Influencer Marketing

  • On-Air Personality

Industries That Excite Me

  • Non-Profits

  • Education

  • Legal

  • Staffing and Recruitment

  • Insurance

  • Health

Community Involvement

  • Catholic Multicultural Center Radiothon

  • Safe Communities

  • Centro Hispanio

  • Madison College Radiothon

  • Latina Chamber

My plan for YOUR success

1 Schedule an appointment to talk about your aspirations for your business

2 Help you cultivate your brand's narrative to reach your target audience

3 Start maximizing your marketing investment with a clear focus and understanding of where you are going and how to get there

I look forward to meeting with you!

Request a Meeting—Let's Talk!

Thanks to LaMovida's expertise, support, and advocacy, Safe Communities has reached thousands of Latinx and area community members with critical safety messages.

On behalf of Safe Communities, a Dane County-based nonprofit organization of over 300 organizations working to save lives, prevent injury, and make our community a safer place, thank you for your partnership and for sharing your expertise and passion in service of our work.

Cheryl Wittke, Executive Director
Safe Communities

Start the Conversation.

I look forward to talking with you!
Lupita Montoto
  • 608-441-3768
  • lupita@midwestfamilymadison.com